How Newsletter Unsubscribe Links Work

Campaign Builder / Sky Campaigns includes unsubscribe links in newsletter emails.

Unsubscribe links let subscribers stop receiving future newsletter emails.

What Happens When a Subscriber Unsubscribes

When a subscriber clicks the unsubscribe link:

• The subscriber is marked as unsubscribed.
• The unsubscribe date is stored.
• Future newsletter sends skip that subscriber.

This helps you keep your newsletter list clean and prevents unsubscribed users from receiving more broadcast emails.

Where Unsubscribe Links Are Used

Unsubscribe links are included in newsletter emails.

They are used to let subscribers opt out from future newsletter broadcasts.

Subscriber Status After Unsubscribing

After a subscriber unsubscribes, their status changes to unsubscribed or inactive.

They remain in the subscriber list, but they are skipped when future newsletters are sent.

Can an Unsubscribed User Subscribe Again?

Yes.

Email addresses are unique per campaign.

If an unsubscribed email address subscribes again to the same campaign, Campaign Builder reactivates the existing subscriber record.

Important Note

Unsubscribe links apply to newsletter sending.

Before sending newsletters, make sure your subscriber list is active and that unsubscribed users are not included in future sends.