How to Create and Send Newsletters
Campaign Builder / Sky Campaigns includes newsletter broadcasts.
Use newsletters when you want to send an email message to your active subscribers.
What Newsletters Do
A newsletter is a broadcast email that can be sent to subscribers collected through your campaigns.
You can send a newsletter to:
- All active subscribers.
- Subscribers from one campaign.
- Subscribers from multiple campaigns.
Newsletter Details
A newsletter can include:
- Internal name.
- Subject.
- Body.
- Campaign targeting.
- Draft or sent status.
- Sent count.
- Sent date.
Create a Newsletter
To create a newsletter:
- Log in to your WordPress admin dashboard.
- Go to Campaigns > Newsletters.
- Create a new newsletter.
- Enter an internal name.
- Add the newsletter subject.
- Write the newsletter body.
- Select the campaign targeting.
- Save the newsletter as a draft or send it, depending on your workflow.
Send to All Active Subscribers
If no campaign is selected, the newsletter sends to all active subscribers.
Use this option when the message is meant for your full subscriber list.
Send to One Campaign
Select one campaign if you only want to send the newsletter to subscribers from that campaign.
Use this when the message is specific to one popup, form, offer, or audience.
Send to Multiple Campaigns
You can select multiple campaigns when the newsletter should go to subscribers from more than one campaign.
Use this when different campaigns collected similar audiences.
Unsubscribed Subscribers
Newsletter sends skip inactive or unsubscribed subscribers.
If a subscriber has unsubscribed, they should not receive future newsletter broadcasts.
Before Sending a Newsletter
Before sending, check:
- The subject line is correct.
- The email body is complete.
- The right campaign targeting is selected.
- Merge tags are written correctly.
- Your site email delivery is working.
- The newsletter is ready to be sent.
Important Note
Campaign Builder sends emails using WordPress wp_mail() by default.
If newsletters are not sending, check your WordPress email delivery or SMTP settings.